In 2016, Sternberg formed Wolf & Rabbit Entertainment ULC. with his wife Catherine Reitman to produce the half-hour, single-camera comedy WORKIN’ MOMS for CBC, which was recently nominated for an International Emmy® Award. Sternberg is executive producer of WORKIN’ MOMS, directing a number of episodes over the series’ second and third seasons and also stars in the series alongside Reitman.